When Subway Line 2 was first opened, a number of small theaters and unique cafés began to spring up along the entrance to Hongdae (Hongik University). This area soon became the main culture and arts street of Seoul; however, in the 2000s, large stores and cafes begin to flood the area, choking out many of their smaller and more unique competitors. In the midst of these sweeping changes stood Seogyo 365, a cluster of large and small shops lining the railroad tracks that wound among the bustling streets.

The buildings of Seogyo 365, which still stand proud in what was once known as 365 Seogyo-dong, were built in the 1970s along the Danginri railroad tracks, which have since disappeared from existence. The low-rise buildings of Seogyo 365 stand at only two or three stories high and vary in width from 2 to 5 meters, making for a unique cityscape in this relatively modern area that continues to change. Even before the old Danginri Railway was closed, the buildings of Seogyo 365 were slated for demolition, but local residents, merchants, and architects fought to protect and preserve the historic area. The future of Seogyo 365 still remains somewhat uncertain—the fate of this charming area rests on the shoulders and patronage of tourists to the Hongdae area.