Show the World Your Own Hechi!

• Seoul holds a content competition (animation, original song, etc.) on the theme of Hechi & Soul Friends.
• Until Apr. 24, all Seoul citizens aged four and over, including foreigners, can apply.
• 333 entries will be selected, and the best ones will be uploaded to Seoul’s official communication media and shown to the world.

The Seoul Metropolitan Government (SMG) hosts the ‘Create Your Own Hechi’ Content Competition until Apr. 24 to convey the image of the ‘healthy, fun, and trendy Seoul’ via its new Hechi. The competition is open for content that reflects the universe (as defined) of Hechi & Soul Friends. There are nine different categories, including drawing, animation, Insta-toon, original song, and short-form videos. It is designed to be accessible to all generations, from children to adults. Category and Theme

Category and Theme

Category		Theme
Children’s division(ages 4-10)	Drawing (including emoticons)	1) Content reflecting the character of Hechi & Soul Friends 2) Content of you or (your) family enjoying time with Hechi & Soul Friends 3) Messages for Hechi & Soul Friends / Messages from Hechi & Soul Friends 4) Free theme
	Short-form videos
General division(ages 11 and above)	Animation	1) Content reflecting the character of Hechi & Soul Friends 2) Episode where Hechi absorbs people’s worries and sadness, returning happiness 3) The origin story of Hechi & Soul Friends 4) Stories of Hechi & Soul Friends that resemble yours 5) Free theme
	Story
	Insta-toon
	Webtoon
	Emoticons
	Original songs
	Short-form videos

The application period is from Apr. 1 to Apr. 24, and submissions are made online at the Seoul in Your Hand website.

• Online Submission: https://forms.gle/ntinu4dcqWkGMHnp6
• Submission Documents: Artwork file, Contest Entry Form, Personal Information Agreement
• Submission method: Mail (1st floor, Hechi Content Competition Management Office, 22, Bongeunsa-ro 49-gil, Gangnam-gu, Seoul), Offline (1st floor of the City Hall building, 110, Sejong-daero, Jung-gu, Seoul), Online (official website)
• For more details, read the notice at the submission link.

The city will select the final 333 winners based on creativity, suitability, and popularity. The results will be announced on Mon, Apr. 29 on the Seoul Metropolitan Government’s website. The city said that winners will receive a certificate and cash prize from the Mayor of Seoul Metropolitan Government. Details

Details

Category		Type	Number of Entries	Prize (KRW)
All division	All Categories	Top Prize	1	3 million
	All Categories	Grand Prize	1	2 million
Children’s division	Drawing Short-form videos	Excellence Prize	2	100,000
		Merit Prize	25	20,000 worth of mobile gift voucher
		Honorable Mention	100	Certificate
General division	Animation	Excellence Prize	1	1.5 million
		Merit Prize	10	50,000 worth of mobile gift voucher
	Story Insta-toon Webtoon Emoticons Original songs Short-form videos	Excellence Prize	1 for each category	1 million
		Merit Prize	10 for each category	50,000 worth of mobile gift voucher

* The schedule, award scale, and number of entries may be adjusted based on application status and evaluation results. Winner’s Privileges – Winning works will be featured on the SMG official communication media (billboards, social media, boards in subway stations, etc.). – Invitation to the awards ceremony for all winners, along with the commendation and prize awarded by the Mayor of Seoul Metropolitan Government – Select general division’s winning entries to turn into content and publish them on the SMG’s official communication media (To be confirmed). – The animation and short-form videos category winners will be appointed Honorary Hechi Creators, receiving future support for Hechi promotional content production and invitations to official city events.