South Korea’s capital city, Seoul on Wednesday unveiled its new brand slogan “Seoul, My Soul.” The slogan was chosen back in March via a months-long online vote. After that, from May to June, the city government went on to accept design submissions. A panel of experts selected the final design. This is the city’s third brand slogan, following “Hi Seoul” in 2002 and “I SEOUL U” in 2015. It will be promoted through banners and advertisements on public transport across the city.