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  • 2020 October (Vol.53)

  • 特刊 SMG 1,486
    I SEOUL U 2020 October No.53'Thank You So Much' Campaign Together with Pinkfong & Baby Shark The Seoul Metropolitan Government (SMG) is launching its “Thank You So Much!” campaign for a month starting Mon, Oct. 12 to console those who are exhausted due to the prolonged COVID-19 pandemic while thanking and cheering on its citizens for their active participation in overcoming COVID-19 by complying with the national and municipal guidelines on social distancing as well as the special disease control and prevention measures during Chuseok. This campaign features Pinkfong and Baby Shark, who were appointed as Seoul’s brand ambassadors. The campaign was planned by taking inspiration from the song “Thank You So Much!” made back in July, and it will be presented in various ways—including the display of “Thank you so much!” as well as installation of 3-meter-tall statues of Pinkfong and Baby Shark in Seoul Plaza, and exhibition of pink lights to convey the message “Let’s all cheer on!” The campaign’s song was produced and released in late July as a remake using the melody of the original global hit song “Baby Shark” that features the two brand ambassadors of Seoul, Pinkfong and Baby Shark. The modified lyrics include a message of gratitude to citizens who are fighting COVID-19 by observing disinfection rules for disease control and prevention, such as wearing face masks and social distancing in everyday life. Links to video : https://youtu.be/_6N0gN_VTNo (Seoul) https://youtu.be/vTCqoh8oc9U (Pinkfong) Seoul’s brand ambassadors Pinkfong and Baby Shark will be standing as 3-meter-tall statues as part of the Seoul Plaza’s I·SEOUL·U installation and the message “Thank You So Much for Fighting COVID-19 Together!” will be displayed in Korean on the grass lawn to thank those who have voluntarily followed disease control and prevention protocols in daily life. In addition, parts of Seoul will be colored in warm pink lights. Following the blue light campaign from this past April that was held to show appreciation for health care professionals, this pink light campaign will show appreciation for citizens with the visually soothing color of Pinkfong. Five major facilities that symbolize Seoul (Seoul City Hall, Namsan Seoul Tower, DDP, Sejong Center for the Performing Arts, and Sebitseom Floating Island) will be lit up with pink lights and show messages of support starting after dark on Mon, Oct. 12.Copyright ⓒ SEOUL METROPOLITAN GOVERNMENT ALL RIGHTS RESERVED. 홈페이지이전뉴스레터홈페이지페이스북인스타그램트위터유투브 웹마스터찾아오는길

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