The first word that came up in mind when I imagine Seoul is chic. What I visualize is stylish pedestrians walking on the crossing roads in a pretty fast pace, thus, I decided to go with two bold and swift colors of red and black. I chose to style “Seoul” as a fashionable silhouette because I see the Mecca of shopping malls. Brown and yellow were used for the name of various tourist attractions to give a more chill and relax feel. I chose to use Chinese and English characters in it that portray Seoul as an international destination. The bubbly characters are used to give off the feeling of fun and excitement.